TRACWeb

The Client

The Riverina Anglican College is a secondary school based in Wagga Wagga. The College approached us to refresh their branding, while still maintaining their existing logo. They required a completely new identity, as well as a commemorative 20th anniversary version of their logo. The refresh entailed an entire range of print and digital collateral. 

TRAC

Collateral

We completely refreshed the College's range of print and digital collateral, rolling our new identity across the letterhead, prospectus, pull up banner, email signatures, media release, powerpoint template, certificates and social media assets. We set out to create a dynamic identity which could be applied across a wide range of collateral while still being engaging and unique. In this vein we created a series of icons which could be used across collateral, with each of the icons representing an aspect of school life. This allowed for personalisation of collateral such as certificates. In addition, we developed the existing colour palette to include the three primary brand colours and an additional secondary colour to ground the palette; a cool-toned navy. We developed a system of applying these colours to restrict each piece of collateral to contain the navy colour and one primary brand colour. This restriction allowed for a more refined, professional aesthetic. 

TRAC Icons
TRAC Letterhead
TRAC Ppt3
TRAC Certificate2
TRAC Facebook
TRAC Prospectus

Deliverables

  • Anniversary logo
  • Certificate
  • Email signature
  • Social media assets
  • Icons
  • Letterhead
  • Media release
  • Powerpoint template
  • Prospectus
  • Pull up banner

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