Established by Camden Council in November 2017 from a priority action highlighted in the Camden Council Economic Development Strategy, the Camden Region Economic Taskforce (CRET) was established to support the economic prosperity of the region through leadership, advocacy and coordination.
With a predicted population growth of 161% by 2036 the Camden Local Government Area is one of the fastest growing communities in NSW. The Camden Region Economic Taskforce Board and Directors identified a requirement for branding and marketing assistance as they prepared to launch the taskforce in the Macarthur region.
Through a collection of workshops, our marketing and design teams worked closely with the CRET Team and board to create a visual direction for the brand in stage 1 of this project. In these workshops we unpacked the strengths and values of the brand, the Camden LGA and the brands target market groups. After some initial style directions and logo revisions our team arrived at the approved brand below.
Upon completion of the brand development our team worked to rollout collateral required by CRET. This included signage, stationary, sales materials and digital collateral.
Stage 2 included the design and development of a custom and flexible website for the organisation. This website needed to be easily updated and have the functionality to list and sell tickets for workshops and events.
After an initial workshop Stage 3 included the development of a marketing plan that the CRET team could manage rollout of internally. This plan delved into CRETs strategic goals and targets, core communication channels, core messaging and communication frequency.