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The Client

Aquafit is an award winning fitness centre in South West Sydney providing state of the art facilities and equipment to their members since 2004. A member of the Campbelltown Catholic Club family, Aquafit has grown to become a leader in the local market and the Australian fitness industry.

Background

Aquafit engaged our team to overhaul their existing brand ahead of their 10th birthday in 2014. In the past ten years Aquafits service offering has grown and diversified and the need to reflect this in their overarching branding was identified. Our team were engaged to work in partnership with the Aquafit and Campbelltown Catholic Club team to review their existing brand, positioning and commence a rebrand project. 

 

Aquafit - Business Cards
Aquafit - Business Cards

Work

The rebrand and rollout project was split across four stages. 

Stage 1: Research and Development

Brand research is the foundation and often most important step in any branding project. Committing time to unpack the project purpose, the target audience and goals of the project ensures the project team are on the same page and provides a foundation on which to review branding execution.

Stage 2: Branding

Founded on a strong brief and understanding of the Aquafit vision the brand design phase including the development of concept moodboards, sketches and final brand execution.

Stage 3: Collateral Rollout

Using the approved new brand our team commenced brand rollout. As Aquafit was celebrating 10 years in the Macarthur region collateral requiring a rebrand was extensive.

Stage 4: Digital Rollout

The Aquafit brand rollout needed to not only consider the physical brand rollout but also the digital. With an active website and social media presence our team worked to reskin the existing Aquafit website and create new branded assets for social media.

aquafit mag
aquafit stationery

Deliverables

  • Brand
  • Style Guide
  • Stationary
  • Flyers & Timetables 
  • Merchandise
  • Uniforms
  • Website
  • Bus Wrap 
  • Vehicle Wraps
  • Internal Signage 
  • Wall Art 
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