This leaflet was for a Samsung promotion for Klikon Solutions. As the timeline was quite short, it was to be designed for email instead of print, and thus had to be effective for screen resolution. The brief contained a lot of information, with many important details to display.

Having received all of the content, and resources, we decided it was important to maintain some consistency with Samsungs usual style. On researching, a nice element occasionally used in current Samsung promotions was polaroid photos. A polaroid image was thus used as a base for all of the products and details as a border element to seperate details from the background.

The background image on the other hand, came from the idea of mono and colour combined. As the promotion was for both mono and colour types of printers, it seemed clever to enhance this fact. A photo with strongly contrasting colour elements was used and enhanced, the vibrant red, and the muted background.

We had strong resources available for this design and so the outcome was a concise and solid base full of vibrant imagery.