

The content for this design had already been constructed and finalised in an earlier promotion of a similar kind. The brief for this project was to make a variation on the design using a similar structure for SGIT. This job was for print, and had quite a tight finish date to ensure it was ready for the printers.

As both SGIT and Samsung have a predominantly blue corporate identity, it seemed natural to focus on a complimentary colour pallette for this design. The design style sought to emphasise the product, with a very textured background. The use of extra polaroid snapshots within the design itself to promote the outcome of purchasing the product also worked to enhance the products in the polaroid borders.

A similar design style to the earlier Klikon advertisement, however, still highly personalised to the client's style.