Noni B

Solutions Outsourced designed the Noni B website in 2008, and we currently manage all of their online promotions, e-marketing campaigns and other web-based initiatives.





Noni B is a ladies fashion brand that was founded in 1977, and now operates over 200 stores across Australia. Liz Jordan is Noni B's modern, fresh label and it's aimed at a younger target market.

This year, Liz Jordan entered one of their designs into the Melbourne Racing Club's annual Caulfield Classic Style Awards, so Solutions Outsourced suggested an online campaign to drive awareness and votes.

The Caulfield Cup People's Choice award was open to the public and included a number of Australian designers.

We devised a campaign that included email marketing, online voting and Facebook marketing, all of which was launched a few days prior to the October 11 voting deadline.

An email blast was sent out on Friday afternoon to help encourage support from Liz Jordan/Noni B Loyalty members. A Facebook fan page was also launched off the Melbourne Cup 2009 Facebook page, allowing the brand to connect with a younger demographic and link into a broader race-going fan base.

As a result, the Noni B website experienced a massive 6,000 visits on the day that the email campaign was launched!

The client and Solutions Outsourced were rewarded for all of their hard work on October 14, they were announced as the Winners of the Caulfield Classic People's Choice Style Award 2009! The winning piece can be viewed here.

It was a big win for Noni B, who were thrilled to be recognised by one of the most prestigious fashion award's in Melbourne - and it was an excellent example of the fantastic results that innovate thinking and viral marketing can achieve.