We completed our 5th issue of the DuPont Performance Coatings 24 page magazine The Ultimate Finish recently. A publication that we work on twice a year, this project requires close work with the client, copywriters, printers and contributors to ensure it runs smoothly. From start to finish this magazine takes up to 3 months to turnaround. The process begins with the client creating the storyboard and sourcing article topics, then we coordinate with our copywriters to undertake all the interviews and prepare the articles. Information and photographs are contributed from a mass of different sources, primarily customers and reps for the company.

The magazine features articles on the car refinish industry, training initiatives, profiles and articles about customers and products. The finished product is filled with articles, awards and interesting spreads particularly aimed at car refinishers. We enjoy working on this project and seeing it through from start to finish.