Today we are pretty excited to hear about Facebook's latest update, enhancing how businesses are able to interact and engage with their social community on Facebook.
 

Represent your business

The update's main feature of note is the ability to Use Facebook as Page. This feature allows individuals to more seamlessly represent their business within the Facebook social community.

This latest update cements Facebook as a legitimate communication and community interaction tool for businesses.

Being able to use Facebook as a Page also grants you the ability to keep an eye on that Page's individual News Feed. For Solutions Outsourced, this is a great way of keeping our finger on the pulse of our immediate business interests, namely our valued clients!
 

Social Media (requires your business to be sociable)

One of the most common complaints about Facebook Pages from both businesses and community users is that sometimes businesses are slow to respond (if they do even respond at all), somewhat defeating the point of the entire social media exercise. To address this complaint, an updated Notifications system allows you to receive email alerts from incoming interactions on your Facebook Pages, rather than the quasi-paranoid refresh method of old.

Are we there yet?

Of course, there is still a ways to go. For one, having multiple representations of your business (one for Facebook Places, Facebook Pages, one for employees, etc) is still a pain to consolodate into a single, relevant Facebook Page for your business.

Check out the newly released Facebook page features on your own Facebook Page by hitting up Facebook's Page Upgrade Status...page.

Speaking of Facebook Pages, check out our Solutions Outsourced facebook page too!