The brief for a series of advertising in the region was a strong emphasis on imagery, emphasising the Grinners Catering website design. Ultimately the advertising aimed to draw people to the website.

Solutions did exactly what was asked for, using the bright colours of the Grinners Catering identity and, reinforing the images from the website. The solution was little information, and a large emphasis on the actual site address. Clean space was used to reinforce the website details and phone number.

A compelling, yet simple design ensured that people after seeing the ad instantly recognised the website on visiting it, and vice versa, those who have previously visited the site instantly recognised the ad. This pushed existing users back to the site, and pulled new customers.