The company required a business card that could say more than the usual business card format would allow. Being a catering firm, the ideal place to hand out leaflets or information is on the job, and due to space requirements, standard leaflets were not appropriate as they require too much space.

The design needed to be appealing to the eye, and get a strong message across to give viewers confidence. The design style also needed to carry on the Grinners Catering style from their current website and other promotional materials.

The idea of a foldout business card arose, a comfortable pocket sized promotional piece, with details about the firm, and inspiring images to show potential customers who they are.

A six fold card eventuated, with the option to tear off the actual business card from the end.

A showpiece foldout of complex printing, the design is easy to display and transport, and ties in well with the companies website and other promotional material through repetition of colour, shapes, fonts and imagery.