Franchise Solutions
With more and more corporates looking to invest in their ownbusinesses, the franchising industry is continuing to gain force.That's great news for a long list of small and medium enterpriseslooking to give their established brands a national face throughimplementing a lucrative franchising system.Whether you want to create a strong image that will appeal to potentialfranchisees, or if you're simply looking to make your established brandidentity attractive to investors through powerful on-demandapplications and leading-edge franchising tools, Solutions Outsourcedcan build a franchising system to suit the specific needs of yourbusiness.
Please contact us for more information on how we can help you franchise your business.
Case Study: Grinners Catering
Following the successful implementation of the Grinners Catering OnlineQuoting system, Grinners Catering Australia Pty Ltd asked SolutionsOutsourced about the possible benefits of rolling the system out totheir nationwide franchisees.
Grinners Catering already utilised a traditional software solutionthat, while functional, still required manual, long distance updates.It was also difficult to monitor remotely.
The new quoting system had to overcome the limitations of traditionalsoftware by adapting quickly and easily to continuously changing marketconditions. The system also had to permit the addition of newfranchisees over time with initial sample data to get a new franchiseeup and running quickly.
Solutions Outsourced redeveloped the initial web-based quoting systeminto a fully-fledged nationwide quoting system. Each franchisee uses acommon system that is quick to deploy and keeps training costs low. Asnew features are added to the system, each franchisee immediatelyenjoys the benefit of those features without needing to install any newsoftware.
The system is now known as I.M.A.C.S - Intranet Marketing and Communications System.
Grinners Catering is now a firm advocate of the value of webapplications to franchising. It now takes less than 14 days to get anew franchisee up and running with a full suite of data ready for theirterritory. Franchisees can view other franchises menus and newslettersfor ideas, and the Master Franchisor can monitor activity within thesystem.
Grinners Catering has since deployed throughout their franchise network the following solutions:
Newsmacs
A newsletter marketing system that targets specific customercategories, tracks individual emails, feature a 'one-touch-response' tonotify the franchisee of customer interest in their product, andpermits franchisees to copy content from other franchisee's newslettersin one easy step.Buysmacs
A rapid purchasing system that allows franchisees to create theirown categories, inventory and measures (jars, cartons, crates, boxes, packets, bottles, etc), rapidly build large orders and auto fax oremail their purchase order to their supplier.
Nation-Wide Web Portal
An Australia-wide web portal built to create a presence for allfranchisees. It features a postcode locator which allows the MasterFranchisor to control the territory, rather than the clientchoosing from a list or map, and then auto-redirects the customer tothe relevant franchisee's own website.Individual Web Presence
Each franchisee has an individual web presence fully populated withdata from each franchise system while retaining a look and feelconsistent with the Grinners Catering brand. Customer enquiriesautomatically insert a new customer record into the quoting system andthe franchisee can create a quote immediately from the customerenquiry.
