Corporate Identity Style Guides

Your company logo is your corporate identity. Your logo represents who you are and what you stand for. A great logo will stand the test of time and be easily recognised.

What is a style guide?

A style guide is a book about your logo. It specifies the colours that are used, the fonts (size, proportion) and the symbols. It lets the graphic designers and printers know how they can use your logo to always keep it looking fresh, vibrant and most importantly, consistent.

The Style Guide also gives details of the spacing and placement of the elements of your logo. It gives the answers to variations such as use of the logo in black and white or greyscale. In a nutshell, the style guide is there to make sure your logo always looks as good as new. Included with your style guide are variations of your logo - different formats and sizes.

Style Guide Samples

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