One thing that has been frustrating me is all the various instances of Solutions Outsourced that now exist on Facebook.

The primary element of a business presence on Facebook is the Facebook Page - a public facing area of Facebook that represents your business, allowing users and businesses to interact with you. Since launching, Facebook has not only expanded it's feature set with Facebook Places, but also changed how some things work - such as how a person's employment is listed.

Recently I tried to consolidate the Solutions Outsourced Facebook presence.
 

Represent your business

What used to happen

Previously my profile listed Solutions Outsourced as my employer, however it linked through to some random page that had no context. People (my family and friends) liked this random page instead of the Solutions Outsourced Facebook Page proper

How I did it

Re-added my employer via the updated dialog, tagging my colleagues who I am friends with on Facebook. This has now updated my profile to list the official Solutions Outsourced Facebook Page as my employer, linking through to the page and further information.

Since I tagged my colleagues as well, it was also updated easily on their profiles. Too easy!
 

Check-in to a local presence

What used to happen

When Facebook Places first launched, most (if not all?) Places did not have any ownership rights assigned. This resulted in a new instance of Solutions Outsourced to be created, unrelated to anything else. Thankfully you can now claim ownership of a Facebook Place.

How I did it

Firstly I had to claim that I represented the Solutions Outsourced listed on Facebook Places. This took a few days to actually come through, so a little patience might be required.

Once this control was granted, it was a simple matter of logging in to my newly controlled Facebook Place and merge it with the Solutions Outsourced Facebook Page proper. This is done via the "Merge with existing page" option within the newly claimed Facebook Place. Pretty easy!

Great, I'm pretty happy with the way Facebook is progressing. Next step that I'm hoping for is for a better connection between Facebook Social-plugins and Facebook Pages! At any rate, representing your business via Facebook is getting better, easier and more sensible.