Mmm carrots! Quite tasty in a soup, salad or stir fry!One of the general lessons you learn in life is that carrots are good. That is, the carrot method wins over the stick method.

The folks over at Volkswagen's Fun Theory series have taken this approach to speeding and safety, the theory being that making the right thing fun works better. The ever aluring carrot!

Not to spoil the video completely, but the experiment was a great success. Sometimes it pays to think outside the box a little to achieve the best result.

Consider if you can apply a similar carrot theory to other aspects of your business or life - perhaps it will open up possibilities for a positive change and the end result you are after.

While you're there check out some of the other great videos in the Fun Theory series, or head over to the Fun Theory Facebook Page for more interesting concepts.