Keeping A Red Pin On Google in 2016
Google, much like fashion, is never finished. Google is always updating and tweaking the way it manages Adwords, search, analytics and so on. Luckily, we’re a fashionable bunch at Solutions and we’ve been doing our best to keep up with the latest Google updates, we want to make sure that we’re one of the hottest Google models strutting our stuff down the digital catwalk.
This year, Google has implemented some significant updates to Google Adwords which affects the way people are using Google search and Google Maps. A few members of our team were lucky enough to attend the Google Partners Masterclass for 2016 at the Carriageworks in Sydney. Despite being blindsided by some cracking catering, the team took a lot away from the information sessions with special notes taken on the big changes that are happening with Google Adwords. We thought we would clue you in on a few we think are worth noting down:
Expanded Text Ad
The previous ad format limited the advertiser to 95 characters. The Expanded Text Ad allows for 140 characters
- More text!
- More space!
- More exposure!
Price extensions on Adwords ads are displayed under the ad copy in a carousel format available on mobile and tablet devices. These extensions will show the prices of different goods and services offered by your business. This extension will save a lot of time and money by avoiding users who are primarily price motivated.
- If the price is displayed, a user can then decide whether they would like to pursue to product further and click on the ad.
- We would recommend that these ad extensions would work most effectively for a business in the retail industry.
- Speeds up the buying process
In conjunction with your Google MyBusiness listing and your active Adwords account, you are now able to appear in Google Maps results as a paid listing. These listings will appear at the top of searches in Google Maps as a purple pin as opposed to a red pin.
Example: Say, if you search for ‘restaurants near Campbelltown,’ in Google Maps, you would get a whole list of results in yellow and up to 2 paid results at the top of the search. Use the below pictures as a reference for the look and layout.
Have a question about Google Advertising? Give Ben a yell on 1300331000